Now a licensed Q grader (quality grader) and soon to be cupping judge, Geoff started his coffee journey about 10 years ago after purchasing a small air coffee roaster and setting up his own coffee bar at home.

Fast forward a couple of years when he spent a good chunk of his honeymoon visiting coffee farms in Oaxaca, Mexico. In 2004/5, while living in Costa Rica, Geoff sourced, roasted and brewed the coffee for the restaurant he owned with his wife, Alana.

Back home in Toronto in 2006, he began to focus solely on the business of coffee. While scouting his first location, he visited and trained with 49th Parallel Coffee in Vancouver, took a seminar at Terroir in Boston, and worked on his Q grader certification & learned to roast coffee at Coffee Lab Int’l in Vermont.